American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

Strategies to Potentially Triple Your Next Gala's Fundraising Dollars!
Event Type: 
Making Friends, Making Money
Date / Time: 
Wed June, 06 - 1:45pm to 2:45pm
C. Zollars, J. Duval, & D. Prager, San Diego Botanic Garden, Encinitas, California; D. Joffee, Leichtag Foundation, Encinitas, California

Most Gardens hold a major annual fundraising event. At San Diego Botanic Garden, their 18th annual Gala in the Garden event grossed three times the dollars raised over the year prior. To share the steps taken to make this happen, a panel of three staffers plus a key volunteer leader will provide the details of the strategy and approach to this year’s event that led to such outstanding outcomes. The process of deconstructing their 18th annual Gala in the Garden event by SDBG staff and a key volunteer/donor on the panel will provide ideas that other Gardens can employ to reach new fundraising heights!


This session is approved for 1 CFRE credit hour.