We often get caught up in our organization's needs rather than focusing on the difference donors can make in the lives of others by contributing to our cause. Compelling storytelling, whether in film or fundraising, helps shift the focus and increases the likelihood that individuals and organizations will become engaged emotionally, prompting a call to action. This session will help gardens of varying sizes and resources craft engaging, memorable, and resonant stories as a platform to build and strengthen donor relationships. It will provide examples and facilitate a discussion about stories your garden can unearth and tell about making a difference in the lives of the individuals your organization impacts.
This session is approved for 1 CFRE credit hours.