American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

Storytelling to Build Donor Connections and Create a Call to Action
Event Type: 
Making Friends, Making Money
Date / Time: 
Fri June, 08 - 9:45am to 10:45am
K. Rosen, Chicago Botanic Garden, Glencoe, Illinois; R. Rosen, Film and Theatre School, UCLA, Los Angeles, California; E. Chalker Lane, Marie Selby Botanical Gardens, Sarasota, Florida

We often get caught up in our organization's needs rather than focusing on the difference donors can make in the lives of others by contributing to our cause. Compelling storytelling, whether in film or fundraising, helps shift the focus and increases the likelihood that individuals and organizations will become engaged emotionally, prompting a call to action. This session will help gardens of varying sizes and resources craft engaging, memorable, and resonant stories as a platform to build and strengthen donor relationships. It will provide examples and facilitate a discussion about stories your garden can unearth and tell about making a difference in the lives of the individuals your organization impacts.


This session is approved for 1 CFRE credit hours.