We might know how many visitors our gardens get, but do we know who those visitors are or what they like most and least while they’re visiting? What about what they prefer when they’re not visiting? Do we know who isn’t visiting our gardens? Do we have the information needed for targeted marketing campaigns, exhibitions, and membership sales?
A revolution in data-gathering is giving cultural institutions a trove of information they haven’t had access to before, and the applications for this insight have implications for the entire public gardens ecosystem. From guest services, education and research, to marketing, fundraising, programming--all the way up to the CFO, data isn’t just changing what cultural venues know, but improving how efficiently they operate. Join Guru CEO, Paul Burke and CEO of the Balboa Park Online Collaborative, Nik Honeysett, to talk about how data is disrupting the standard cultural institution business model and providing new opportunities for gardens to thrive financially while helping the communities they serve flourish as well.
There is no cost to attend this workshop however pre-registration is required for space purposes.