American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

Shape the Conversation with Creative Digital Storytelling
Event Type: 
Session
Track: 
Education and Communication
Date / Time: 
Thu June, 07 - 9:45am to 10:15am
Location: 
Castle
Presenter: 
E. Glover, Disneyland Resort, Anaheim, California

Digital media platforms give businesses the opportunity to communicate directly to their most passionate audiences. Through content developed for owned social media channels to engagement with online media and social influencers, you can shape the conversation around your product. Learn how the Disneyland Resort leveraged owned content and influential online platforms to help influence the social conversation around the change of a popular attraction, resulting in lasting positive social sentiment.