American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

Print: Not Quite Dead Yet
Event Type: 
Education and Communication
Date / Time: 
Thu June, 07 - 9:45am to 10:15am
Mark Twain & Terrace
L. Clippard, Lady Bird Johnson Wildflower Center of the University of Texas at Austin, Austin, Texas

We live in an age where print budgets are slashed and many discussions center around digital strategies for communications and marketing. While it's true that if you aren’t thriving in the digital world you probably aren’t thriving, print publications still play a critical role for gardens. The Wildflower Center recently invested in a redesign of its long-standing magazine and developed a new biannual printed guide for members and visitors to drive program participation. Learn about the thinking behind their publication strategy—why they kept the magazine, why they developed a new publication, and how they did it.