A store is an expected part of a visitor’s experience in gardens and museums. When well run, a store offers an opportunity for increased revenue, reinforced messaging of the organization’s mission, and a venue for engaging visitors beyond their time in the garden. To achieve this, a store must be run like a business, supported and on mission. Utilize your mission statement to create a unique store that speaks to the visitor and develop an action plan to improve daily operations and product assortment. Come learn tools to review and assess the financial capability of a retail program through a case study of Filoli Center’s garden shop.