American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

CRM, POS, OMG! Navigating Data and Systems to Realize Your Institution’s Fuller Potential
Event Type: 
Leadership, Innovation, and Advocacy
Date / Time: 
Tue June, 05 - 4:00pm to 5:00pm
M. Conley, N. D'addezio, Longwood Gardens, Inc., Kennett Square, Pennsylvania; H. Resnick, J. Boudreau, Chicago Botanic Garden, Glencoe, Illinois; P. Callahan, CompassRed, Wilmington, Delaware

We are living in a day and age where big data is discussed in every newspaper, trade publication, or blog we read. Public gardens need to connect more with our customers, deepen loyalty, and generate more earned revenue. But how? This 60-minute, multi-panel session will focus on: 1) identifying elements of a scalable data plan by “getting back to basics” and 2) building a case to invest resources in both strategy and technology aimed at getting the kind of data you need for growth. Two garden case studies (Chicago Botanic Garden and Longwood Garden) will be facilitated by an external data strategist.