American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

Capture Your Share of the Boomer Trillion with a Marketing Program
Event Type: 
Making Friends, Making Money
Date / Time: 
Tue June, 05 - 4:00pm to 5:00pm
A. Ragone, Crescendo Interactive, Camarillo, California; A. Scott Putney, Rancho Santa Ana Botanic Garden, Claremont, California

Is your garden ready to effectively reach the significant wealth garnered by the Boomer generation? By incorporating clear vision and long-term strategies using bequest and blended gifts marketing campaigns, your garden may be able to capture its share of the “BoomerTrillion.” This presentation will explore the “BoomerTrillion” concept while working through strategies for how to attract planned giving donors and increase response to your marketing! Become aware of opportunities to capture your share of the wealth transfer, understand tools and resources available to streamline and focus efforts, and feel more confident about the ability to introduce and maintain a planned giving program.


This session is approved for 1 CFRE credit hour.