American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

Building Your Base for a Capital Campaign
Event Type: 
Making Friends, Making Money
Date / Time: 
Thu June, 07 - 8:00am to 9:30am
Magic Kingdom Ballroom 4
K. Senner, L. Hong, Sarah P. Duke Gardens, Durham, North Carolina; L. Myers, Atlanta Botanical Garden, Atlanta, Georgia

Sarah P. Duke Gardens and Atlanta Botanical Garden have engaged in successful capital campaigns to grow their gardens. Learn how to build and think creatively about a robust capital campaign from their successes and lessons learned. This presentation will cover everything from the pre-campaign to post-campaign strategies that will help any garden launch their own successful campaign. Topics include revamping membership to build your pipeline, discovering and cultivating major gift donors, and donor stewardship. Campaign timelines, campaign events, and staffing needs will also be discussed.


This session is approved for 1 CFRE credit hours.