American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

Starting from Scratch: A Beginner's Guide to Developing New Events
Event Type: 
Session
Track: 
Making Friends, Making Money
Date / Time: 
Tue June, 05 - 9:30am to 10:30am
Location: 
Castle
Presenter: 
A. Calhoun, JC Raulston Arboretum, Raleigh, North Carolina; M. Desplaines, Norfolk Botanical Garden, Norfolk, Virginia; A. Parsons, Smith-Gilbert Gardens, Kennesaw, Georgia

Events are becoming increasingly important fundraisers and friendraisers for gardens of all sizes. This session will cover the nuts and bolts of creating a new event from the perspectives of three very different gardens—a large garden with a history of blockbuster exhibits and events, a small but well-established University arboretum with free admission, and an emerging municipal botanical garden. The gardens will focus on building on past successes to ensure a big hit, leveraging resources and relationships to build awareness, and creating a mission-centric exhibit to drive new audiences.