American Public Gardens Association Conference 2018

Southern California

June 4-8, 2018

Social Media: What Is It Good For?
Event Type: 
Session
Track: 
Education and Communication
Date / Time: 
Wed June, 06 - 8:45am to 10:15am
Location: 
Castle
Presenter: 
E. Bird, Denver Botanic Gardens, Denver, Colorado; J. Dedeke, Missouri Botanical Garden, St. Louis, Missouri; C. Hahne, Desert Botanical Garden, Phoenix, Arizona.

In the age of ever-decreasing marketing budgets and dwindling press outlets, public gardens must utilize creative, relevant, engaging, and low-cost communication tools. Social media checks all those boxes. Not only will good social media content increase general and special event attendance, it may attract new demographics and put you on the map for being an important organization worthy of local and national attention. This presentation looks at how three public gardens – Denver Botanic Gardens, Desert Botanical Garden, and Missouri Botanical Garden – experiment with beautiful, fun and educational social media campaigns and collaborations that result in great engagement, ticket sales and increased attendance while using realistic staff resources and zero to very minimal execution dollars.